Aiming to Connect With You

The new decade has got off to a positive start for the Sydney Showground with strong inquiry levels in January and February and a number of new event contracts in play – particularly in the exhibition sector. This seems to be due to a cautious return in business confidence which is stimulating a renewed focus on sales and business development events. The outlook is certainly more positive than in 2009.

AIME 2010: As a business we ourselves are also working hard to connect with our clients by increasing participation in business events. Next month a Showground team is attending the AsiaPacific Incentives and Meeting Expo (AIME) in Melbourne. The event is expected to attract more than 3000 industry suppliers and buyers from 50 countries. Our focus will be to launch our new brochure and conference packages, which have been structured around bringing more value and flexibility to venue and meal options.

SOPA Collaboration: Another initiative this year has been joining with our colleagues from Sydney Olympic Park to showcase the precinct in an extremely compelling way. The Showground is very aligned with Sydney Olympic Park in promoting the advantages of our location – the clean, open and spacious natural environment, central Sydney location and easy access. Of course we’ve also got some of the most experienced, knowledgeable and creative event organisers in Sydney.

New Event Space: In 2010 we are also unveiling some new developments at the Showground - the latest of these is the upgrade to our corporate headquarters to introduce a new flexible event space which includes bar, café and lounge, display areas and two meeting rooms. The area gives us great new options to offer our clients for smaller corporate events within a light and contemporary space.

Finally I’d like to recommend that you take some time to read some of our latest case histories, links to which we’ve included in this newsletter. Every event has its challenges - but the logistical and creative solutions we employed in solving issues for iconic truck company Mack Trucks and the Football Federation of Australia make for great reading.

Happy Easter to all

Karen Bolinger

General Manager Sales & Marketing, Royal Agricultural Society of NSW

Great Group Rates for Corporate Clients
for the Sydney Royal Easter Show

It’s hard to believe that it is that time of the year again for Australia’s largest annual event. The best news is the great group rates for corporate customers! Reward your valuable staff and their families. Entertain clients, partners, suppliers and overseas visitors. Make a group booking and save up to 25% off normal ticket prices.

In addition to all of your show favorites, this year the Sydney Royal Easter show is offering more new attractions than ever before, including:

• Robosaurus – our monstrous, munching guest star!
• Noddy, the world’s tallest horse
• The Great Aussie Backyard
• Roving Show Ducks being rounded up by sheep dogs
• New outrageous acts by Psycho Sideshow
• The best carnival rides in Australia
• New kid’s shows including ‘Teenage Mutant Ninja Turtles™’, ‘Kung Fu Panda™’ and ‘Teletubbies©’

Click here to purchase your discounted Show tickets now and to find out more, or call 1300 730 631 to make a booking.

We look forward to seeing you at the Show!

Back to top

Events in March

Sydney Showground is, for the first time, the venue for Travel Xpo. Organisers of the event are encouraging our corporate clients to attend and see the latest trends in corporate and leisure travel.

Travel Xpo
Visitors will embark on a travel journey and become their very own tour guide on 6th and 7th March, as Travel Xpo showcases an array of travel options and inspirational destinations.

For prices and further information click here.



Craft Expo
The Craft Expo will be held on the 11-14 March. The event showcases the best selection of craft exhibitors from around the country. With free seminars, exclusive displays and interactive areas.

Show details here.

New Case Studies

The Sydney Showground has just published a series of case studies. The challenges we had and how we met them make interesting reading. Read more here.

Mack Trucks launch

The Netherlands Men’s National Football Team – Training

Back to top

Big Day Out Scores a Century

The Big Day Out celebrated its 100th show this year. For two days, over 100,000 punters in Sydney alone to soak up the sounds of over 70 artists from Australia and abroad.

More information here.

Back to top

New 2010 School Formal Package

Sydney Showground has just launched this year’s school formal package featuring great value inclusions and a range of function spaces.

The package for 2010 offers the essential ingredients to create a successful and memorable event. Package inclusions feature:

• A three course meal
• Non-alcoholic beverage package
• DJ, lighting and dance floor
• Table decorations
• Onsite security

With a range of function spaces suitable for any size school, Sydney Showground is well equipped to host year 10, 11 and 12 school formals and school graduation dinners.

Find out more about our packages here or call 02 9704 1157.

Back to top

Save The Date - Royal Agricultural Society (RAS)
President's Medal Dinner

Lovers of food and wine are invited to join us for a spectacular dinner of Sydney Royal Champion and Gold Medal winners.

This year's President's Medal Dinner at the Four Seasons Hotel on Wednesday, 14 July 2010, will celebrate the six Sydney Royal Champion finalists of the 2010 President's Medal. Held annually to showcase the best of the best, the RAS President’s Medal offers winners recognition for outstanding contribution to Australian agriculture.

To secure your seats for this prestigious night, email us and we will notify you via email when tickets go on sale.

Read about last year’s President’s Medal here.

Back to top