A new face for Sydney Showground

I’d like you to meet Zoe. This fictional young woman is the centrepiece of Sydney Showground’s current advertising campaign (shown here). The concept promoted a recent industry event where PAs were the guests, courtesy of Sydney Showground and Executive PA Reader Magazine.

Appearing in various marketing collateral, from publications to postcards, Zoe assumes the guise of a successful and ambitious PA in charge of organising corporate events. Her quest is to find a flexible venue which offers a unique experience, elevating the annual conference, cocktail party or teambuilding day to another level – and earning her a promotion!

Behind the concept, we hope Zoe’s persona captures elements of Sydney Showground and the staff who work here. This is a young venue with dedicated professionals who collaborate with you in a true partnership. We believe this approach delivers the best event experience, and helps our clients meet their business goals. Put simply, ‘your vision, our venue’.

As we rapidly near the festive season, time is running out for planning the office Christmas party. We have ‘last minute’ packages for consideration, and for the food enthusiast, our Executive Chef, Tim Browne, puts a mouth-watering twist on the traditional Christmas turkey.

Karen Bolinger

General Manager Sales & Marketing , Royal Agricultural Society of NSW

V8 Supercars – Sydney Telstra 500

Start your engines! Sydney Showground and our partners at Sydney Olympic Park will play host to the biggest sporting and entertainment event Sydney has seen since the 2000 Olympics, the Sydney Telstra 500. More than 150,000 racing fans are expected to attend the Sydney Telstra 500 over three action-packed days.

For more information click here.

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Event Planning Tips from Sydney Showground Staff

Planning an event? We eavesdropped on a chat between Senior Manager Event Operations, Bernie Serone, and Event Planner, Shannon Hocking as they were discussing their experiences of planning events such as The Big Day Out, and thought we'd share their ‘insider’ tips.

Shannon says "My number one tip is to plan early. Submit your event plans as early as possible to ensure the planning and approval process is completed with plenty of time to spare.
It's also very important to set a realistic budget for your event and have a contingency plan in place, for peace of mind."

Bernie agrees, but adds "Providing a thorough brief is critical as it allows us to match the most appropriate venue for your event, and give accurate costings, avoiding any unexpected surprises." Bernie says "Conducting a site inspection is also incredibly valuable, so you can gauge the advantages, limitations and options available."

Shannon and Bernie both agree:
"We can help streamline the event planning process by liaising with the various organisations and suppliers involved, and develop valuable working relationships to ensure your event is an outstanding success."

For more information contact Bernie or Shannon here.

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Last Minute Christmas Parties

Haven't booked the office Christmas party yet? It's not too late!

Let the Sydney Showground team provide a solution with three exciting Christmas Packages on offer. Choose from a traditional Aussie Christmas BBQ, a sumptuous full buffet spread or a three-course Christmas feast held within one of our fully-equipped function spaces.

Wrap the night in holiday spirit with a package that can include beverage, a stage, dance floor and DJ - anything to complete your celebration.

Click here for more information.

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Christmas Turkey Recipe

Sydney Showground Executive Chef, Tim Browne, has put a mouth-watering twist on the traditional Christmas roast turkey.

Click here for the full recipe.

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Team building

Bonding with your team? Sydney Showground can provide both inside and outside space for team building, whether it is in conjunction with an event being held at other Sydney Olympic Park venues or at Sydney Showground. We can work with your ideas, suggesting a venue that best meets the size of your group.

We have a number of unique spaces ranging from our Main Arena, Southee Lawns and Hordern Lawns to accommodate outdoor activity with plenty of wet weather back-ups. After all that exertion, an afternoon team building activity can be complemented with lunch, drinks, canapes or dinner in some of our unique venues.

To contact us for an individual quote, email us here or call (02) 9704 1157.

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Case Study - Energy Australia

EnergyAustralia held its annual Electricity Supply Industry Field Days at Sydney Showground. The two day event consisted of an indoor and outdoor pole yard to show rescues at height, competitions, demonstrations and activity sites in various venues, and a 124 booth exhibition plus more. Bruce Napper, Manager of Workforce Projects, praised Sydney Showground on the flexibility of venues.
To see this case study and others, click here.

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Dairy Product Launch

One of Australia’s major manufacturers of dairy products, chose Sydney Showground to launch a new coffee-flavoured milk product when the initial venue fell through. With a lead time of just 1.5 weeks, Sydney Showground worked with the client to deliver a launch to sales representatives, adopting an industrial theme that reflected the product’s sales focus on worksites.

Held in the Howie pavilion, the 100 attendees arrived for breakfast on the front lawn, where they encountered crash barriers, black-and-yellow emergency taping, race car simulators, and a shipping container transformed into a mini-cinema. Demonstrations trained attendees on point-of-sale display, and product distribution. Sydney Showground also worked closely with the client to deliver a breakfast and lunch menu in keeping with the industrial theme.

Are you planning a similar event with a challenging scenario? Contact our sales team here or (02) 9704 1157.

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Sydney Showground contributing to industry awareness

The Exhibition & Event Association of Australasia (EEAA) aims to raise awareness amongst consumers and businesses on the power of live exhibitions. As an active member of EEAA, Sydney Showground is playing a role in shaping Australia's event industry. The cornerstone of this campaign is an interactive calendar of events which lists every industry sector and the exhibitions that are planned throughout Australia for the forthcoming 12 months. In addition to the website, brochures provide strategies on how to provide returns on investments.

Do you want to know how to exhibit and how to measure exhibition success?

Download the brochures at www.gotapassion.com.au.

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Your Invitation to Oysters in the House

The Royal Agricultural Society of NSW has teamed up with NSW Farmers for Oysters in the House, an annual event highlighting outstanding NSW oysters and NSW wines.

To be held at Customs House, Circular Quay on Thursday 26 November 2009 the event is hosted by seafood experts and Sydney Royal Aquaculture Judges Simon Marnie and John Susman.

Put your taste buds to the test as you taste & rate 15 oysters, including Sydney Rock, Pacific and Angasi according to Sydney Royal judging standards; sip medal winning NSW wines and beer; and match oysters with wine, beer and whisky. There is also ample opportunity to chat to winemakers and oyster growers.

Sessions last for one hour and are available at 4:30pm, 5:00pm, 5:30pm, 6:00pm, 6:30pm, 7:00pm and 7:30pm.

Tickets are $40 per person (incl. GST) and can be booked by calling (02) 4333 6039.

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Running for the kids!

Runners and walkers alike attended the Rebel Sport Run4Fun at Sydney Olympic Park on Sunday November 8. For the first time since the 2000 Olympics, participants were able to experience the tunnel of champions into ANZ Stadium with a 100 m straight at the finish. With more than $10,000 in prizes on offer, it was a great day of fun at this family-friendly event. For further information, click here.

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