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Meatstock

The Music & Meat Festival

“Every single staff member from the Showgrounds we dealt with was polite, accommodating, professional and supportive in helping us make Meatstock a huge success. I was very impressed with how you operated as an organisation, much like a family would, and I just wanted to say thanks. We are very happy with the venue choice we made for this festival and look forward to working with you again in the future.” Jay Beaumont – Promoter of Meatstock

Festival case study

Meatstock is aimed at meat and music enthusiasts and for two days in February, 2016, it would be held in Sydney for the first time. Organisers planned to merge competitions, exhibitions and live music to create a unique and unforgettable environment.

Competitions included the A&E Sydney Barbecue Wars, the largest barbecue competition ever held in Australia.

Exhibitors specialising in barbecue equipment would include Weber, Hudson Meats, Everdure and many more.

Live music boasted such names as The Beards, Sahara Beck and Henry Wagons.

Key challenges

On top of the usual challenges presented by a multi-discipline event, the barbecue competition involved teams being able to smoke their meat overnight on open wood fires.

This required DA approval from the Sydney Olympic Park Authority and special, on-site accommodation for the barbecue teams. Advance approval was required from fire services in case of a total fire ban.

What we did

The Sydney Showground team developed a specific, first-response firefighting plan and had it signed off by Fire & Rescue NSW as well as NSW Rural Fire Service to allow the barbecue competition to proceed.

In order to create a dramatic entrance to the event, a graffiti wall was erected and various artists contributed to create a vivid and distinctive piece of art.

Competitions successfully held during the event included the Sydney Butcher Wars and the Blundstone Cutthroat Barber Wars. In fact, at Sydney Showground over 200 individual competitions were held during the event.

All caterers sourced specialised in authentic barbecue style. They included Burgers by Josh, Bovine & Swine Barbecue Co., Parrilla Argenchino Catering, Rangers Texas BBQ and The Smoking Brothers. Boutique beverages were selected, with beer from Six String Brewing and bourbon whiskey from Buffalo Trace.

Outcome

The two-day event attracted 10,503 ticket holders and 1,564 VIPs, competitors, media, expo staff and sponsors. Reactions and feedback were overwhelmingly positive, with the organisers keen to work with Sydney Showground again.