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Press releases

Press releases

We appreciate the tremendous coverage the media provide in support of Sydney Showground and agriculture in New South Wales.

We appreciate the tremendous coverage the media provide in support of Sydney Showground and agriculture in New South Wales.

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Darryl Jeffrey takes reins of Sydney Showground.

12 Aug 2021

Premier event venue Sydney Showground has announced Darryl Jeffrey as its newly appointed General Manager following the retirement of Peter Thorpe in early July. Read more

RAS celebrates stellar career of Sydney Showground General Manager, Peter Thorpe

9 Jul 2021

Sydney Showground General Manager Peter Thorpe has bid farewell to the NSW events industry today, announcing his retirement from the premier event venue and Royal Agricultural Society of NSW (RAS). Mr Thorpe’s career, which spans over four decades in the industry, is a story of drive and dedication from a RAS apprentice locksmith to leading the company’s multi-million-dollar event organisation, Sydney Showground. RAS Chief Executive Brock Gilmour says Peter Thorpe has made an incredible contribution to the RAS and has led Sydney Showground with great integrity. “Peter’s vision and dedication to the Australian event industry and the success of Sydney Showground is truly remarkable and has earned him great respect across the event sector,” Mr Gilmour said. “Through his open, honest, and understanding approach, Peter has managed to put relationships first, creating an organisation that focuses on collaboration and innovation, going above and beyond to bring his client’s dreams to life. It is this vision and legacy that Sydney Showground will take forward, continuing to deliver the big experience and customer service it has become known for. “We wish Peter all the best in retirement; he will be greatly missed here at the RAS and within the event industry.” General Manager Peter Thorpe says it has been a privilege to watch the organisation grow. “To be a part of the Australian events industry and the RAS family has been a great honour, and although it is a bittersweet farewell, I look forward to the chapter ahead,” Mr Thorpe said. Peter Thorpe will be transitioning into retirement to spend more time with his family. His last day with Sydney Showground will be today, Friday 9th July. Peter Thorpe’s career highlights: Dedicating most of his career to the Royal Agricultural Society of NSW (RAS), Peter Thorpe started at the RAS over forty years ago as an apprentice locksmith before quickly becoming the caretake of the Moore Park grounds. Working his way up through the ranks, Mr Thorpe was appointed the Business Development Manager of Sydney Showground following the venue’s inauguration in 1998, and RAS relocation to Sydney Olympic Park. After the 2000 Sydney Olympics, Peter Thorpe took on his next challenge as General Manager of the Sydney Turf Club, before returning to the RAS in 2011 to take on the role of General Manager, Sydney Showground. It was in this position that Peter Thorpe took the organisation to new heights, using his extensive knowledge and client relationships to craft Sydney Showground into the premier event organisation it is today - a world-class venue, delivering close to 150 national and international events ranging from music festivals to sporting events and, of course, the flagship event of the RAS, the Sydney Royal Easter Show.   Media Contact: Nicola Dalby M: 0434 579 906 E: Read more

That's a wrap on the 2021 Sydney Royal Easter Show

27 May 2021

That’s a wrap on the 2021 Sydney Royal Easter Show! The gates have officially closed, and animals are on their way home, after the Sydney Royal Easter Show successfully welcomed 800,000 people to the event over the 12-days of Show. This included ticket holders, agricultural and commercial exhibitors, staff, volunteers and others working at the Show. The Show which broke five attendance records since its relocation to Sydney Olympic Park, successfully delivered a COVIDSafe event with the daily capacity limits dispersing crowds and ultimately creating history through higher mid-week attendance. Hosted by the Royal Agricultural Society of NSW (the RAS), the Show is a celebration of agricultural excellence and rural resilience.   RAS General Manager Agriculture and the Show, Murray Wilton, said following an incredibly tough year for all Australians, the Show has been an incredible success.   “The Show has provided an opportunity for our farmers and Sydneysiders to come together safely and celebrate everything we know and love about rural Australia: farmers, food and family fun,” said Mr Wilton.   “The talent showcased this year has been outstanding with some historic wins including an Indian Runner Duck named Ferdinand being named Best Bird in Show, the first time a waterfowl has won the coveted title in the 199-year history of the RAS.”   Supporting regional communities The Big Bush BBQ has raised over $30,000 for the 12 local show societies that manned the stand over the Show period. The Rural Students’ Café has also proven to be a big hit. The café provided students from around NSW with the opportunity to develop hospitality skills and fundraise. The students worked incredibly hard and sold over 2,800 coffees and teas, 3,000 ice teas and 1,800 tasting plates for their school programs.   The RAS Foundation, through sales of the famous Ag Bag, raffle of donated hay and sale of the RAS ribbon rugs, raised $120,000 which will be directed back to regional communities.   Little learners The Show has continued its tradition of providing amazing opportunities and educational experiences for all ages. Little Hands on the Land, a pint-sized working farm, welcomed more than 40,000 children through its gates.   Sydney Royal Ribbons More than 29,000 Sydney Royal awards and prizes, and 3,500 first place ribbons were presented throughout the event. Over 12km of ribbons made but not used for the 2020 Show were sewn into unique rugs and sold at the Show, with proceeds going to assist with the purchase of medical supplies and equipment for regional hospitals.   Rides, Showbags and Parades In the entertainment department, the Bandy & Johnson Working Draft Horse Team travelled around GIANTS Stadium enough times to travel from Sydney City to Sydney Olympic Park and the Nickelodeon Street Parade travelled around the Showground enough times to reach Newcastle from Sydney.   Almost every Showgoer loves a Showbag and a ride, with a whopping 2.1 million unique ride experiences had throughout the Show and 1.8 million Showbags enjoyed.   Delicious Delights: One of the hottest new foods at the Show this year, Bacon on a Stick, did so well that the amount sold could wrap around the entirety of the Sydney Showground.   The other food highlights for 2021 are: 41,908 scones baked by the Country Women’s Association 29,000 tonnes of potatoes for Chip on a Stick 3 tonnes of Dagwood Dogs 6,600 Corn on the cob sold 9,000 sticks of Fairy Floss 2 tones of cheese for Cheese on a Stick 10 pallets of turkey legs 21 pallets of lemons for lemonade 6,912 litres of milk milked at the Riverina Fresh Working Dairy “This year’s Show has been a major success and has shown the amazing work rural communities are capable of. We’re incredibly proud of the competitors and exhibitors for the talent and professionalism they have shown throughout the show period and we hope to see everyone again next year,” said Mr Wilton. Selection of images available here:  For more information please contact: Nicola Dalby Communications Manager E: M: 0434 579 906   Meg Pearce Easter Show Media Team E: M: 0433 780 217 Read more

Sydney Showground and Expertise Events celebrate OCC Pop-up Success

11 Mar 2021

With change comes adaptation, and that is exactly what Expertise Events did over the weekend delivering a seamless Oz Comic Con Pop-up which attracted 1,000’s of visitors across the two-day event held at Sydney Showground. The iconic celebration of pop culture was transformed into a pop-up style event, ensuring the community could reconnect after such a long time in a new format which still delivered the guest experiences, activities and cosplay competitions patrons know and love in a COVID safe environment.   For Expertise Events Director, Gary Fitz-Roy the accomplishment of running the first ever OCC Pop-Up event was as much about bringing the OCC community together again as it was about getting the industry back up and running. “Tears, smiles, relief and excitement would sum up the emotions expressed onsite during the build and the show this weekend, but all overridden by the magic of bringing like-minded communities together,” Gary Fitz-Roy said. “A collaborative mindset is what we need in the industry right now, and ‘can do’ is the Sydney Showground motto. The venue surpasses all our service and delivery expectations, with the occ pop-up event being a true partnership across the industry; all working together to demonstrate the safe but successful return of paid mainstream shows.” Sydney Showground Head of Sales, Andrew Roberts says it’s always a great feeling when you can watch months of hard work come to life. “The entire OCC team did a fantastic job, and I couldn’t be prouder of the support and innovation the Sydney Showground team exhibited. To see an event like this successfully take place provides hope for more consumer events to get back up and running, particularly when we can prove that with the right support, you can run fun and engaging COVID safe events,” Andrew Roberts said. The OCC pop-up event ran from 5 – 6 March at Sydney Showground and was a glimpse into the main Oz Comic Con which is set to take place at Sydney Showground in September this year.   For more information about the OCC Pop-up, please visit the website . For further information, please contact: Nicola Dalby Manager, Communications and PR P: 9704 1041 E: Read more

Australia’s longest running consumer exhibition moves to Sydney Showground

3 Feb 2021

Sydney Showground is delighted to announce Expertise Event’s longest-running consumer exhibition, the Craft & Quilt Fair will be heading to Sydney Olympic Park this June. The event which will take over the Sydney Showground Halls from June 23 – 27, 2021 will welcome craft and quilt enthusiast from across New South Wales for the first time in over 12-months. Read more

An exciting year on the horizon for Sydney Showground

3 Dec 2020

exciting New Year full of flourishing partnerships, endless possibilities and bringing events to life in new and innovative ways. Kick-starting the year with the BBL season, Sydney Showground will then be working alongside Expertise Events to bring one of Australia’s largest pop-culture conventions to life in a new pop-up style this March. As a nod to the pop-culture community and a chance to come together in over a year, the Oz Comic-Con Pop-Up will see a shift in focus by Expertise Events to guest experiences and activities, with various workshops, cosplay competitions and presentations to enjoy. Read more

Harry the hirer production’s new in-house studio set to amplify events at Sydney Showground

21 Oct 2020

Sydney Showground is now home to Sydney Olympic Park’s first interchangeable studio space thanks to Harry the hirer production’s new custom-built media space. The studio, which has been relocated from Harry the hirer production’s warehouse, is a fully equipped, specialist broadcast space with 2mm Black LED technology as the anchor piece. Connected via a GigaBit pipeline, the creative and skilled technical team of Harry the hirer productions can broadcast your event publically to reach as many clients as possible or target specific groups. Read more

Sydney Showground paves the way with safe & successful Wedding Expo

6 Oct 2020

Sydney Showground was full-of-life this September as ‘brides-to-be’ filled its halls for the first time since February 2020 to attend the first COVID-safe Sydney’s Annual Wedding Expo, held on Sunday 27th of September. With increased space, aisles double the size, single entry and exit points, and of course COVID-19 Safe Hygiene Marshals, Sydney Showground and Wedding Expos Australia managed to pull off a successful and safe event; welcoming over 1500 guests and working within the current guidelines. Read more
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