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EB Games Expo

Exhibition case study

The EB Games Expo is Australia's largest video game expo, bringing together developers, publishers and vendors of games with the gamers who play them. It offers a platform for the local gaming industry to showcase its talents as well as providing an opportunity for global gaming companies such as Sony and Microsoft to launch new consoles.

Key challenges

EB Games began its life as a much smaller exhibition in Brisbane hosted in a space of approximately 10,000 square metres. The client identified the opportunity to launch EB Games Expo into the much larger Sydney market by moving to Sydney Showground. A key challenge was to stage the EB Games store managers' conference, 900-person gala dinner and trade show, and then rapidly convert multiple venues for a three-day consumer-focused exhibition. Another challenge was that the event was relatively unknown in the Sydney market, making it difficult to predict attendance levels.

What we did

Thanks to a rigorous planning process, our experienced event planners and managers were able to achieve a fast turnaround of the conference, which finished at 4pm on Thursday, into the large-scale consumer exhibition which opened on Friday morning at 8am. Our logistics, floor management and catering teams received extensive briefings to ensure all venues were seamlessly converted, with all conference equipment removed and replaced with catering concessions and ticketing areas. We invested significant resources into planning for the possibility of large crowds at the consumer exhibition, which eventuated on the day. The event has grown into one of the largest consumer exhibitions in Sydney and each year utilises more of Sydney Showgrounds variety of indoor and outdoor venues.