Sydney Showground has delivered its strongest financial performance on record, with the premier venue attributing the result to its adaptability, customer-focused approach and the dedication of its team. 

Since October last year, the venue has hosted more than 280 events including some of the largest in its history.

Puerto Rican superstar Bad Bunny drew record-breaking crowds to ENGIE Stadium with two sold-out shows, while Knockout Outdoor attracted 60,000 fans and more than 25,000 athletes competed at BYD HYROX. The team also welcomed the TCS Sydney Marathon and ‘Restricted’ headline concert to the venue for the first time. 

Sydney Showground General Manager Darryl Jeffrey said the venue's success reflects its ability to evolve with a changing market while continuing to put clients first. 

“One of Sydney Showground’s key advantages is our ability to adapt to a constantly changing environment,” said Jeffrey.

“Over the past 12 months, we've pursued new event formats, built relationships with new promoters and organisers and challenged ourselves to look at our spaces differently rather than waiting for traditional business to return.

“We hosted two sold-out Bad Bunny concerts that attracted around 85,000 people across two nights, while Knockout Outdoor sold out to 60,000 fans. HYROX is another great example of how the business is evolving. The event has grown from around 1,400 athletes on a one-day event when it first came to Sydney Showground in 2023 to more than 25,000 athletes across five days this year.

"We've seen strong performance right across the precinct, not in just one part of the business, which gives us a much stronger platform for the future.”

Launched late last year, Sydney Showground's Customer Service Charter has also been a key driver of client satisfaction, with the venue achieving a 100 per cent customer satisfaction rating through post-event surveys over the past 12 months. 

“Sydney Showground’s purpose is to deliver outstanding event experiences for our clients and their customers through unparalleled customer service and collaborative partnerships, and I believe that commitment has played a significant role in our success,” said Jeffrey.

“Venues compete on facilities, location and price, but ultimately people choose to do business with people. We've worked hard to make the experience of doing business with Sydney Showground a genuine point of difference, and that has become an important part of our culture.

“At the end of the day, a business’s success really does come down to its people. The events industry asks a lot of its teams, particularly during periods of rapid growth, but our people have continually found ways to make things happen. The results we've achieved simply wouldn't have been possible without them.

“I want Sydney Showground to be known for the experience people have here, whether that's a promoter choosing to bring an event to us, an exhibitor doing business here, an athlete competing, or a family creating memories together. I believe we are well on our way to achieving that.”

As it wraps up its financial year and looks ahead, Sydney Showground is already preparing for another busy period, with the Jay Chou: Carnival II World Tour, Good Things Festival, EPIK and Guns N’ Roses World Tour all scheduled before the end of the year.

The venue will then move into cricket season, with the Sydney Thunder's first match commencing in late December, alongside a full calendar of live music events before the Sydney Royal Easter Show returns in late March. 

To learn more about what’s on at Sydney Showground and upcoming events, visit www.sydneyshowground.com.au